We focus on understanding in-depth the real needs of small and medium-sized companies in the city. In this way, our teams could begin to incorporate concepts such as artificial intelligence and big data in the primary, biotech, and health sectors. We started the research led by "The Venture City." After different surveys and interviews with SMEs related to the health, forestry, marine industry, technology, and agri-food sectors, we obtained the necessary insights to start designing according to the challenges and future projects of small and medium enterprises of each group in the Galician industry.
Thanks to the concepts of divergence-convergence, we created services designed to meet the real needs of SMEs in the region. In addition, we ensured the implementation of these new benefits, applying an attractiveness-effort matrix and using an implementation roadmap, where we contemplated two commercialization models that would guarantee direct and indirect revenues from partners and non-partners.