About Empathy

About
Empathy

We are a strategic design studio

The way we see it, understanding comes first. With empathy as our route map, we decode real needs that allow us to envision possibilities, shape the future, and design today and tomorrow's experiences and services.

We connect our ideas with our client's vision and engage in a co-creating process where your goal becomes ours. We believe knowledge-sharing and transparent synchronicity elevate businesses, people, and environments.

As trust builders, our purpose is to develop sustainable, ethical, and well-grounded ideas that impact your business and the world.

Learning by
doing

Mixing our knowledge with our client's expertise fuels our co-creating methodology. We seek to foster new capabilities, share our know-how and create transparent and collaborative flows of information leading to stronger and more sustainable outcomes.

Design meets feasibility

We establish step-by-step plans that ensure our shared goals never get lost in the process. By combining creative and technological tools, we make good on our promise to build future-driven prototypes and innovative designs that outline success for our clients.

Human behavior is our cornerstone

We aim to enrich the people's connection with your organization by uncovering strategic behavioral insights. Through behavioral design or gamification theories, we create engaging, influential, and powerful touch points along the customer experience.

Empathy-centered design

Empathy is what we do best; it's the force behind our design philosophy. Through careful contextual processes, we reveal genuine needs and potent insights that drive impactful, effective, and sustainable solutions for people and their environments.

How we make it happen

Our four-step innovation consulting process fosters empathy, strategy, and design to create a roadmap to success

We discover with an empathy-driven toolkit
Skillful attentive listening, analytical observation, and robust research design highlight every last need regarding your organization's environment, processes, and people.
We define and co-create as a team
In tandem with our clients, we bring insights, methodologies, and behavioral theories to the table and devise meaningful experiences that connect with your products and services.
We develop well-grounded models
Combining creativity and design, we develop prototypes that help us understand people's perceptions better and iteratively refine and perfect their experiences
We deliver and follow through
We produce tangible outcomes, outline straightforward guides and implement the proposed solutions along crucial touch points to achieve impactful results

Powered by research fueled by empathy driven by design

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what we believe in

We are a globally-oriented company, with headquarters in Colombia.