Learning by doing: The best way to learn and think as a designer

Learning by doing is a hands-on approach to acquiring new knowledge, meaning that people must interact with their environment to adapt and learn. It has been demonstrated that the human brain has better retention rates when doing participatory learning methods such as group discussion, exercise by ‘doing the real thing´, and teaching others.     […]

Gamification as a design discipline

At Empathy, we use Behavioral Design and Gamification as tools to understand why people make decisions and how we can assist them in making better ones guided by ethical principles. Similarly, we employ these tools to enhance user experiences, with gamification playing a vital role in designing effective learning and feedback strategies for specific products […]

What happens when we bring design into “the legal”?

legal design

The legal design conditions our lives   Every day, we encounter situations with legal consequences. Every time we enter a website, create a user in an app, use a credit card, or when we enter a public space where we are being recorded. This type of situations  is know in Legal Design as legal touch […]

Three key takeaways in a value proposition design

We’ve all had a close relationship with some product or brand that resonates with our purpose. Some might be closer to our hearts than others, but in the end, we follow and make decisions based on a brand’s influence on us. To better understand this influence, it is essential to break down the key elements […]